Volkswagen and Audi have both signed up for Super Bowl commercial spots this year. It’s the third year in a row for Audi of America, but it marks the return of Volkswagen of America after eleven years of absence.
Audi’s previous ads included the ‘Godfather’ inspired R8 commercial and last year’s ad featured Jason Statham driving an A6. This year’s ad is going to spotlight the A3 TDI Clean Diesel and emphasize the green aspects of the vehicle. Volkswagen’s spot will be focused on a game of ‘Punch Buggy’, but instead of just the Beetle, kids in the commerical will be playing whenever they see a new VW. The commercial will showcase almost the entire VW model line-up and the goal is to create an understanding amongst U.S. consumers that VW sells much more than just Beetles.
The ads will only be aired in the U.S., but we can always watch them on Youtube the day after the game.
No comments:
Post a Comment